In this Unit we will discuss The Media, Advertising and Cinema. We will see emotive language, how to write a review and discuss tabloids. We will also examine Relative Clauses, Cleft Sentences and Spoken Discourse Markers.
Watch the video and answer these questions.
1) Complete the phrase "he who owns the brand............."
2) How much is Coca Cola worth?
3) What connections does Coca Cola try to make through its branding?
4) What does it take to build a global brand?
What do the following collocations mean?
a) Brand loyalty
b) Brand switcher
c) Brand Image
d) Brand Awareness
Relative Pronouns
A relative pronoun is used to connect a clause or phrase to a noun orpronoun. You see them used everyday with the most common relative pronouns being: who, whom, which, whoever, whomever, whichever, and that.
Work with a partner and discuss what brands you normally buy and why you buy them
Watch the video and answer these questions.
1) According to Robert Heath what does advertising influence?
2) Nick Kendall believes brands today are now.......?
3) What does Steve Henry say about ethics?
You can find more information about Relative Pronouns in the attached file and on the Grammar Page. Then try to complete the sentences below
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I talked to the girl ______________________ car had broken down in front of the shop.
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Mr Richards, ___________________ is a taxi driver, lives on the corner.
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We often visit our aunt in Norwich _____________________ is in East Anglia.
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This is the girl __________________ comes from Spain.
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That's Peter, the boy _____________________ has just arrived at the airport.
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Thank you very much for your e-mail )_____________________ was very interesting.
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The man, _____________________ father is a professor, forgot his umbrella.
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The children, ____________________ shouted in the street, are not from our school.
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The car, ________________________ driver is a young man, is from Ireland.
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What did you do with the money _________________________ your mother lent you?
Marketing Disasters
Here are some marketing campaigns that turned out to be disasters. Work with your partner and try to guess why these campaigns failed.
CLEFT SENTENCES
IT + BE + PHRASE + DEFINING RELATIVE CLAUSE
Cleft sentences (also called it-clefts) result from changing the normal sentence pattern to emphasise a particular piece of information. The emphasis in the resulting cleft sentence is on the phrase after it + be.
Look at the following example:
János Irinyi invented the non-explosive match in 1836.
We can transform this sentence in different ways depending on which part of it we want to bring into focus:
It was János Irinyi who/that invented the non-explosive match in 1836.
It was the non-explosive match which/that/(-) János Irinyi invented in 1836.
It was 1836 when János Irinyi invented the non-explosive match.
In the clauses that follow it + be + phrase, we can use the same relative pronouns (who, whom, whose, which, that) and relative adverbs (where, when, why) that we normally use in defining relative clauses.
However, if we bring a whole adverbial phrase into focus, we use that:
It was in 1836 that János Irinyi invented the non-explosive match.
If we use a personal pronoun after it + be, it will be in the object form:
It was him who invented the non-explosive match in 1836.
It is also possible to expand the phrase in focus with a non-defining relative clause:
It was János Irinyi, who was a Hungarian chemist, that invented the non-explosive match in 1836.
Complete the following sentences
1. Mr Palmer saw I could also act.
It ______________ I could act
2. I didn’t invite them.
It _________________ invited them
3. I began to suspect something at that moment.
It _______________ something
4. Money is the thing people care about nowadays.
It ______________ about nowadays
5. His attitude towards other people really annoys me.
It ________________ that really annoys me.
6. I didn’t decide to take a short cut across country!
It ____________________a short cut across country!
7. The demonstrators didn’t start the trouble.
It _____________ started the trouble.
8. I didn’t suggest having a barbecue!
It ________________ having a barbecue!
9. The computer gives me a headache.
It _________________me a headache.
10. My uncle Tom came on Thursday.
It _______________ on Thursday.
work with a partner. Choose a film or tv programme you like and write a review. There is some vocab in the attachments to help you.