This module provides knowledge of ebusiness practices in the 21st century. Learners are challenged to think creatively and critically as they actively learn about and debate prominent ebusiness principles, practices, and issues through the use of three contemporary case studies. Learners will also be encouraged to devise an ecommerce strategy for either an entrepreneurial or intrapreneurial project. Learners will develop a critical appreciation of contemporary ecommerce practices and tools becoming able to apply their knowledge and understanding to the broader evolving ecommerce environment.